KIA announced: The new 'Plan S' - Carfoni

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KIA announced: The new 'Plan S'

Wednesday, January 22, 2020

KIA; announced the goals under the new ‘Plan S strategy, which includes electric vehicle, mobile services, connectivity and autonomous driving.

The Korean manufacturer, which will invest 25 billion dollars within the scope of the 'Plan S' strategy, foresees to develop 11 electrical models by 2025, to gain 6.6% market share * in the global electric vehicle market and to provide 25% of its sales from electric vehicles. KIA also aims to sell 500,000 electric vehicles annually in the electric vehicle market, which is expected to grow by 2026.

In addition to these goals in the production and sales of electric vehicles, KIA will play a leading role in the solution of global urban problems such as environmental pollution by providing electric vehicle-based transportation services as part of the new business model.

Gradual transition to electric vehicles

KIA, which will develop its first electric vehicle within the scope of 'Plan S' in 2021, will first produce an electric vehicle in the crossover silhouette. The vehicle, which will reach over 500 km range with a single charge, will also have a fast charge feature in under 20 minutes.

The company will expand its electrical product range with SUVs and MPVs by 2022 and will have a family of 11 models by 2025.

KIA SUV sales to reach 60 percent

Developing its strategy for the Y generation growing with technology and Z generation born with technology, KIA aims to lead in the electric vehicle market. KIA, which will develop 11 electric models within the scope of 'Plan S' with its innovative vision, foresees 60% share in total sales of SUV sales until 2022.

The manufacturer, which will accelerate its investments in future transportation methods and electric vehicle technology with 'Plan S', will thus provide 20% of its total sales in developed markets from electric vehicles.

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